The number of hosting providers available today seems unlimited and choosing cheap website hosting is tempting. If you’re trying to save money by choosing the cheapest host out there, you’ll end up costing yourself even more money later on.
For most businesses, a solid online presence is their lifeline, especially if their website is the main source of revenue. So then why skimp on the most critical element of it? It should come as no surprise that the foundation of a website is its host.
Your host determines your website’s speed, uptime, and security while also influencing its search engine ranking and traffic load.
You know the old adage “you get what you pay for.” Well, it applies here too. So, when looking for a website hosting provider, there are a number of things you should consider.
Top 3 Benefits of Avoiding Cheap Website Hosting
Benefit #1 = Website Speed & Uptime
Why is this important? Affects your SEO, search engine rankings and the number of visitors coming, staying and returning to your site.
How do you think these cheap website hosting providers can afford to charge practically nothing? To account for their small price tag, web hosts have to herd and pack as many websites as they can on to their server. This means limited server resources for you which equates to slow load times and frequent downtime. This isn’t just annoying, it’s downright detrimental to your future growth.
Studies have shown that if a site takes longer than 3 seconds to load, 40% of visitors will leave it and 75% of visitors won’t ever return. Additionally, if your site is down the first time that potential customers try to reach it, it’s unlikely they’ll try again. Put simply, your slow site is costing you sales.
But wait, there’s more! That slow speed combined with a dwindling number of visitors damages a website’s search engine ranking meaning…. you will probably also drop off the first page of Google or never even get on it.
When looking for a provider, don’t even bother with ones that offer less than a 99.9% uptime guarantee and be extra wary of those that don’t disclose the limitations of their web hosting services in the first place.
Benefit #2 = Website Security
Why is this important? Protects your site’s and users’ data, affects your Google rankings, prevents hacking and lowers risk of downtime.
Cheap website hosting can actually put your business in danger. As mentioned earlier, in order to make money, these providers heedlessly jam-pack as many sites as they can onto their servers. This system pretty much ensures you’ll be sharing a server with spammers who suck up bandwidth and careless webmasters who indirectly leave you vulnerable to hackers and viruses.
Additionally, unlike quality hosts, the cheaper ones don’t come with daily backups, regular security scans, and patches or even include a free SSL certificate.
Wait. What’s an SSL Certificate? Does your website’s URL start with “HTTPS”? Yes? You’re golden. No? Keep reading! I won’t bore you with the details but all you need to know is that it ensures your site is secure and protects your site’s and your users’ information by encrypting any data transferred over the web. In short, it’s good for your business and you want one – – actually, I’ll say it’s absolutely paramount and non-negotiable if you’re an e-commerce business.
If that isn’t reason enough for you, Google now requires an SSL certificate. If you don’t have one, your search ranking will drop below your competitors that do.
*Pro tip* In case you’re panicking because you’re wondering what else could be sabotaging your website’s performance, I’ve got you covered. Making sure that a website is SSL Secure is just one of the 5 action items that’s covered in The Ultimate Website Tune Up Checklist.
Benefit #3 = Website Tech Support
Why is this important? That’s like asking “why is a hospital important?” to someone who just broke their leg.
You’ve chosen a host and migrated your site. Everything is working fine until it isn’t. Your site is broken or not displaying properly or the content you added has disappeared.
Panicking, you scramble to find your host’s customer support line, only to be met with a contact form (and a promise that they’ll respond when they can) or an FAQ page. But don’t get me wrong, many cheap providers do have a number you can call but most of the time it’s only during certain hours because they simply don’t have and can’t afford the resources or technical staff.
This means that you’ll have to squeeze in line behind a whole slew of other people trying to get their problems fixed in that condensed amount of time. So you wait helplessly and wonder where you went wrong. I think you know what I’m going to say so let’s just get to it. You chose a cheap provider instead of investing in one that offers 24/7 US-based support and a minimal wait time.
If you haven’t picked up on the running theme here, it’s that yes, you can “save” some money by choosing a cheap hosting provider but I promise you, you’ll end up costing yourself a whole lot more than just lost revenue.
Weren’t you listening when your wise, old grandfather told you for the one-thousandth time, “there’s no such thing as a free lunch”? Roll your eyes all you want but once again, he was right.
Here’s your takeaway: when you choose a better-quality provider, it’s not just the hosting that you’re paying for, it’s the support, resources, security, and reliability. Opt for a cheap one instead and you sacrifice all that.
Still not convinced?
Every single time we move a client from a cheap host to WP Engine (our quality host of choice but there are several options out there), their search engine ranking dramatically jumps and the amount of traffic coming to their site increases by at least 300%.
Real World Example: When we switched The Garage King to WP Engine, traffic to their website increased by 300% in 3 weeks. Austin’s A-Team saw a 500% jump. It’s not magic. It’s simply that a host affects the quality of a website in various ways and search engine algorithms, like Google’s, take that into account when returning search results.
What to look for in a host
Ok, so you’ve made it this far and don’t want cheap website hosting. You smartly agree to avoid that big, shiny “$5 per month hosting” sign that is flashing in front of you like an arrow to a brothel in Times Square. Where do you go now?
After you take into account your bandwidth and storage needs, look for a host that meets all of these criteria:
- a minimum uptime of 99%
- 24/7 technical support
- Is SSL secure (offers a SSL certificate)
- Fast loading times
- Daily backups
Our Pick – WP Engine.
Our pick is WP Engine. The “WP” in WP Engine literally stands for WordPress, so your website must be on the WordPress platform. Plus, just by having the “WP” in their name means you know this isn’t amateur hour.
As a dedicated WordPress hosting provider, its servers are optimized to run your WordPress site, making it faster, better secured and more stable. And since they have an intimate knowledge of everything WordPress, they proactively search for and stay on top of the latest WordPress security flaws and ensure your protection. (So feel free to taunt the hackers on the other side of the firewall like a drunk tourist at the zoo who’s knocking on the Plexiglas that’s the only thing separating them from a salivating lion).
In the small chance that you do get hacked though, WP Engine will fix it free of charge.
What else do we like? 99.99% uptime guarantee, 24/7 chat support, short waiting times (avg 1.45 min), daily backups, free SSL certificate, supercharged speed, page performance analytics and so much more.
What We Can Do For You
We can offer you souped-up WP Engine hosting. So why should you choose WP Engine hosting through us when you can go directly to the source? Easy. When you purchase through us you pay the same amount ($29/mo) but you get to enjoy the “Business” level benefits ($249/mo).
Plus, do you really want to spend all that time migrating the site, updating everything, auditing…etc.? No? Well have I got good news for you.
After we migrate your WordPress website from your old host for you (for free), we’ll continue to ensure your WordPress version, theme and plugins are up-to-date. So you can sit back and relax knowing your website is taken care of. Email me at [email protected] for more info.
To your continuous success,
P.S. We know navigating the digital marketing landscape is confusing and overwhelming, so we made it easy for you with The Ultimate Website Tune Up Checklist. You’ll get 5 actionable tips to get more traffic, qualified leads, and sales from your website. These website “tweaks” are easy to implement so no design or coding skills necessary. Don’t believe me? I guarantee you’ll see results or your money back.